About Us

How We Operate

Amma Wear is registered in the United Kingdom and builds men's pants for everyday wear. We work directly with vetted garment manufacturers rather than going through layers of middlemen, which means we stay hands-on with quality control, sizing accuracy, and fabric sourcing at every step of production.

Our Story

The idea behind Amma Wear came from a common problem: it's hard to find men's pants that fit properly, hold up over time, and don't cost a fortune. Most high-street options fell into one of two camps — overpriced for what they actually delivered, or cheaply made and disposable within a season. We wanted something in between, so we built a UK menswear label with a single focus: getting pants right.

What we sell

We sell men's pants — built for daily wear, work, travel, and smart-casual occasions. Every style we carry is chosen or developed with fit, durability, and versatility in mind, so customers can build a wardrobe that actually works across the different parts of their life.

Our Mission

To make properly fitted, well-made men's pants accessible to every man in the UK — without inflated pricing or sizing guesswork. We stick to one category and do it right, rather than spreading ourselves across everything.

Our Vision

To become the UK's trusted name for men's pants — known for consistent sizing, honest quality, and styles built for real life, whether that's the office, downtime, or everything between. Fit and comfort shouldn't be a trade-off.

Business Info

Company name: Amma Wear

Address: 42 Maple Grove, Shrewsbury, Shropshire, SY2 6LW, United Kingdom

Email: info@ammawear.com

Customer service hours

Monday to Friday: 8:00 – 17:00

Saturday and Sunday: 9:00 – 16:00

Average response time: within 12 hours.